Kerb Branding

Sunshine Solar in Canterbury came to us with a with a problem. Whilst their reputation in the market was strong, their brand presence was weak. They needed exposure in key solar ‘hotspots’ around the region to generate brand awareness as well as drive inbound leads. They also wanted to advertise in a way that was out of the box, sustainable, and in keeping with their company ethos.

We enacted an expansive kerb reverse graffiti campaign, cleaning branding stencils at key traffic locations. The stencils were a mix of pure branding, as well as a call to action with phone details so consumers could contact the company directly.

The campaign screamed ‘likeability’ resulting in a spike in analytics traffic as well as a great response on their social media channels.