With a new coach, a new line-up, and a fresh new approach Southern Netball Royalty 'The Steel', decided on a ground-breaking campaign to get the South in behind them in 2012. We were honoured to support them by cleaning walls and paths all throughout the South with the 'Steel' brand leading up to the first game of the season.
This campaign consisted of 80 eco-images cleaned in two provinces with the Steel breaking records in terms of marketing sustainability, and geographic scope in the process. As the first sporting franchise in the world to adopt eco-marketing, the Steel heralded their intentions on the court this season in dramatic style! This campaign received extensive print media coverage helping create terrific excitement at the start of the ANZ Championship.
Get in Behind the Steel!!