Every two weeks a child is hospitalised with serious injuries received from a vehicle driving on a private driveway in New Zealand. A further five children are killed annually, on average, in the same way.
The devastating impact of these events upon families cannot be overstated. Safekids New Zealand is a service of Starship Children's Health, and their team does fantastic work in aiming to reduce the high rates of preventable injury to New Zealand children.
We are proud to have been working with them to help raise awareness about driveway safety cleaning 45 eco-notices across Dunedin. This campaign targeted kindergartens (as this is the most vulnerable age group) and key locations in the city-with a bold, striking stencil, to ensure this campaign's message is highly visible.