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Portfolio - Raspberry Beret Retro Boutique - Kerb Campaign

Dunedin Retro Clothing Boutique, Raspberry Beret, wanted a high visibility campaign to fuse store branding with details of its new address.

Over two nights we cleaned over 20 images onto kerbs at major intersections during the busiest shopping week of the year-this campaign ensured maximum visibility for our client.

We decided on a loud chunky stencil font to make a retro statement, and the campaign shouted 'location, location, location' in terms of demographics.



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